About Limenis Global Advisory
Most advisors understand maritime. Few have commanded it, built it, and transformed it from the inside.
Limenis Global Advisory was founded by a practitioner — someone who has stood watch at sea, managed critical infrastructure ashore, and led transformative programs at the highest levels of Canada's maritime and supply chain industry.
Captain Shri Madiwal, MM, MBA
Founder & Principal Advisor
Master Mariner (Unlimited)
Executive MBA
Graduate Certificate, Americas
As Vice-President of Operations & Supply Chain at the Vancouver Fraser Port Authority — one of Canada’s most strategically significant trade gateways — Shri led some of the country’s most consequential maritime and supply chain programs. From the integration of the Trans Mountain Expansion to Canada’s first Active Vessel Traffic Management system, from a $20M port revenue strategy to pioneering data and digital twin initiatives, his tenure at VFPA was defined by transformation at scale.
Before VFPA, Shri served as Director of Fleet Operations at Marine Atlantic, a federal crown corporation, where he lifted fleet on-time performance from 59% to 91%, delivered Canada’s first automated mooring system, and successfully navigated a complex new vessel procurement through Transport Canada and the Treasury Board. Earlier, as Senior Marine Superintendent at Valles Steamship, he directed global fleet operations and led 12 international shipbuilding projects across China and Japan.
But what truly sets Shri apart is where his career began — at sea. A Master Mariner who commanded large ocean-going vessels on international trade routes, he brings an understanding of maritime operations that no classroom or boardroom alone can teach. That foundation — built in the most demanding operational conditions in the world — is what informs every strategic recommendation Limenis Global Advisory delivers.
Limenis Global Advisory was founded to build a practice worthy of that experience — assembling the right specialists for every engagement, integrating global best practices with local operational realities, and delivering outcomes that create lasting value for clients across the maritime and supply chain world.
Career Journey
From the boardroom back to the bridge
2026 — Present
Limenis Global Advisory
Founder & Principal Advisor
Founded Limenis Global Advisory to deliver senior maritime and supply chain advisory services across the Americas — building a practice anchored in deep operational expertise, global best practice, and a network of the best specialists in the field.
2023 — 2025
Vancouver Fraser Port Authority
Vice-President, Operations & Supply Chain
Led operational strategy, supply chain resilience, and digital transformation at Canada's largest port gateway — overseeing infrastructure integration, a $20M revenue strategy, Indigenous co-governance, and crisis leadership during national labor strikes and the 2021 Atmospheric River event.
2019 — 2023
Vancouver Fraser Port Authority
Director, Marine Operations & Harbour Master
Directed all marine operations across Canada's busiest gateway — spearheading Canada's first Active Vessel Traffic Management program, overseeing Canada's largest marine maintenance dredging program, and pioneering supply chain data, container forecasting, and digital twin initiatives with Transport Canada and the National Supply Chain Office.
2015 — 2019
Marine Atlantic Inc.
Director, Fleet Operations
Led a comprehensive operational transformation at a federal crown corporation — lifting fleet on-time performance from 59% to 91%, modernizing crew scheduling for 800+ employees across six collective agreements, deploying Canada's first automated mooring system, and navigating a complex multi-year vessel procurement through Transport Canada and Treasury Board.
2008 — 2012
SRM Maritime Consulting
Senior Marine Superintendent
Directed all vessel operations, safety, and crewing for a fleet of 15 international vessels — achieving superior oil major vetting performance, leading 12 international shipbuilding projects in China and Japan, and implementing a retention strategy that delivered an 85% crew retention rate against industry averages.
Prior to 2008
International Shipping
Master Mariner — Captain, Ocean-Going Vessels
Sailed worldwide in progressive roles, culminating in command of large ocean-going vessels on international trade routes. Personally managed complex navigation, cargo operations, advanced safety protocols, and full crew leadership under stringent international and Flag State regulations — the foundation on which every subsequent leadership role was built.
The Master Mariner Advantage
What it means to have commanded at sea
There is no simulation for command at sea. The decisions made on the bridge of an ocean-going vessel — in adverse weather, in congested waters, under commercial pressure, with full responsibility for crew, cargo, and vessel — build a form of operational judgment that is rarely found in advisory firms. It is the reason our clients trust that our recommendations are grounded in reality, not theory.
30+
Years across the maritime industry
12
International shipbuilding projects
15+
Vessel fleet management experience
Global
Trade routes — worldwide operations
Areas of Expertise
A career built across the full maritime spectrum
Ship operations & management
Direct command experience on ocean-going vessels, fleet management, crewing strategy, vetting performance, and safety management systems.
Port operations & harbour mastering
Navigation channel management, vessel traffic, anchorage, pilotage, berth planning, and multi-stakeholder gateway coordination.
Supply chain strategy & resilience
Gateway performance, supply chain visibility, disruption response, and data-driven planning across complex multi-modal environments.
Digital transformation & data intelligence
AVTM implementation, predictive analytics, digital twin development, container forecasting, and AI readiness for maritime operations.
Infrastructure & capital projects
Major capital project integration, vessel procurement, shipbuilding oversight, dredging programs, and port master planning.
Government & regulatory affairs
Transport Canada, Treasury Board, IMO frameworks, Indigenous co-governance, multi-agency coordination, and crisis management.
Board Memberships & Global Influence
Contributing to the industry at the highest levels
Vice-Chair
International Association of Ports & Harbours (IAPH)
Risk and Resilience Committee — contributing to global guidelines shaping how ports prepare for, respond to, and recover from operational disruptions.
Board Member
Clear Seas
Advancing sustainable shipping and maritime environmental performance across Canadian waters and international shipping routes.
Board Member
International Sailors Society Canada
Supporting seafarer welfare and community programs — including instituting an annual seafarer excellence award supported by a personal endowment fund.
Recognized Contributor
IAPH & International Chamber of Shipping
Contributing author to the IAPH Risk and Resilience Guidelines for Ports and the ICS Guidelines on Implementation of the ISM Code.
Speaking & Publications
Sharing insight on the global stage
Speaker
World Ports Conference — global forum bringing together port leaders and policymakers from across the international maritime community
Speaker
Pacific Northwest Economic Region Conference (PNWER) — cross-border policy and economic dialogue across the Pacific Northwest
Speaker
Greater Vancouver Board of Trade — Deloitte Transportation Forum, addressing supply chain leadership and gateway competitiveness
Speaker
Chartered Institute of Logistics and Transport (CILTNA) — thought leadership on maritime operations and supply chain resilience
Speaker
International Chartered Shipbrokers Conference (ICS) — addressing ship management, fleet strategy, and market dynamics
Education & Credentials
Built on rigorous academic and professional foundations
Master of Business Administration
Executive MBA · 2014
Graduate Certificate of Business in Americas
International business strategy · 2014
Master Mariner (Unlimited)
Transport Canada & India · 2014 & 2004
Our Practice
"The most consequential decisions in maritime and supply chain deserve more than generic advice. They deserve advisors who have been there."
Limenis Global Advisory is built on that conviction. We are assembling a practice of the best minds in maritime, supply chain, digital transformation, and strategic finance — bringing together deep specialists who have led at the highest levels of their fields. Every engagement is tailored, every recommendation is grounded in operational reality, and every outcome is measured against what actually moves the needle for our clients.
Founder & Strategic Advisor
The Bridge Between Maritime Mastery and Corporate Strategy.
Captain Shri Madiwal's journey is defined by the discipline of the high seas and the precision of the boardroom. Beginning his career as a Master Mariner, he navigated the world's most complex logistical waterways before transitioning into the highest tiers of global maritime executive leadership.
As the architect behind Limenis Global Advisory, he translates decades of operational "on-deck" experience into high-stakes strategic advisory for global logistics firms and port authorities.
Quantifiable Strategic Impact
Strategy is only as valuable as the outcomes it secures. Captain Madiwal’s career is marked by operational turnarounds that redefined industry benchmarks.
91%
On-Time Performance Achieved a historic turnaround for a major terminal operator, elevating performance from a stagnant 59% to a market-leading 91% through process redesign.
32%
EBITDA Growth Engineered a multi-year organizational restructuring that realized a 32% increase in EBITDA while maintaining critical safety and compliance ratings.
$450M
Capital Deployment Led the strategic oversight and execution of a flagship deep-sea port expansion, delivered ahead of schedule and under project contingencies.
Governance & Influence
Serving at the intersection of industry governance and maritime social responsibility.
IAPH
International Association of Ports and Harbors — Active contributor to global sustainability frameworks.
Clear Seas
Advisory Council Member focused on sustainable marine shipping and environmental protection policy..
International Sailors Society Canada
Board of Directors — Dedicated to the welfare and professional standards of merchant mariners globally.
Foundational Knowledge
Executive MBA
Beedie School of Business, SFUSpecialization in Strategic Global Leadership and Management.
Master Mariner Certificate of Competency
Directorate General of ShippingUnlimited tonnage, worldwide trading area authority.
Certified Corporate Director (ICD.D)
Institute of Corporate DirectorsSpecialized training in board governance and fiduciary duty.
Speaking & Publications
Featured Insight
Decarbonizing Global Supply ChainsA keynote address delivered at the International Maritime Organization (IMO) Summit regarding the integration of LNG and Hydrogen fuels in commercial fleets.
Strategic Paper
Autonomous Vessels and the Future of Labor GovernancePublished in the Maritime Law Journal, exploring the legal frameworks necessary for AI-integrated navigation systems.
Thought Leadership
Sharing global insights on port optimization, leadership, and maritime digital transformation.
Keynote Engagement
2023
Navigating the Tides of Digital Disruption in Container Terminals
Presented at the Global Port Strategy Forum, London. A deep dive into integrating AI and automation without compromising operational safety.
Featured Publication
2024